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Finally, it’s happening. Although this year is not the first of Seoul catching the international fashion scene’s attention, it is the first time influencers have acted on said curiosity and interest. I must admit, I didn’t spend enough time hanging around or going to shows, but I did catch the always cute, Susie Bubble, as well as few other international fashion photographers and editors. From Instagram I gathered that so many of biggest fashion bloggers were in town. Keep it coming, Korea!

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sunglasses: karen walker, tshirt: min and mia, pants: ines, shoes: bershka, purse: min and mia

You’ll notice that i’m not a ginger in these photos, and i’m also not wearing a coat. Oopsies, i’m playing catchup with my posts. Can’t believe it’s already November! I’ve already got a long list of goals set for 2016. What are you going to make happen?

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Buy the Bullet Purse Now

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I know a french gal when I see one. Inee is soooo lovely, and I haven’t met a great personality like that while shooting street style in a long time.  The essence of the french gal is the ability to make anything boyish look feminine, and always have killer sneakers. What we all crave for, basically. She was living in Seoul for the summer, but will be back in February. I hope I can meet up with her to shoot a series or something. Love her look.

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#BAITSEOUL took place at the new Adidas shop in Itaewon, Seoul. With free Desperados beer being handed out to get the cozy crowd warmed up, Deadend Movement brought the beats. Short or long, they always play the best sets. It was almost tooooo good. I had to keep reminding myself: its 8pm, and I’m in a shop. Rappers and influencers, like fashion photographer, Youngjun Koo, all wore head to toe Adidas, and hung around looking dope. Eventually, ‘The Cohort’ crew arrived, and Okasian + Jayallday’s performance really had us all going. The building blew up when they performed their last, and most famous song: It G Ma (which now has over 13 million views).

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Forever a fan of Atelier New Regime. Not only do they shed good light on the talent we have in Montreal, but their aesthetic is always on point. I asked Gildas, one of the owners of the brand, if they were at all inspired by Korean fashion and style. To my great surprise, he replied that he doesn’t know much about the subject. If I didn’t know which brand this was, I would’ve been quick to assume it was a Korean one. The styling, the minimal lines, the model, the freckles, the cuts, the colors. Everything about this screams Seoul to me. Just a cool coincidence. Also, I’m really on that faux freckles vibe.

Model: Emile Woon
Photographer: Yan Bleney
MUA: Isabella Forget
Video: Xavier MC


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